Shopify is one of the most convenient platforms for your e-commerce store. There are a ton of reasons why merchants choose Shopify – lots of built-in tools, professional support, easy backend administration.

Additionally, the Shopify App Store is filled with top-notch apps to add crucial pieces of functionality in your webstore and enhance the visitor’s experience.

Today I will tell about upselling and how to put this strategy into practice. Upselling is a marketing trick that means proposing to buy a more expensive version of a basic product. But how to implement this tactic at your webstore? Rely on the UPSELL app!

It’s not always easy to find your perfect app. Paralysis by analysis 😫 — we’ve all been there, right?

So, I have rounded up some of the most effective Shopify upsell apps to help you achieve record-high conversions and establish trust between your company and visitors.

RECOM.AI – UPSELLING & CROSS-SELLING OFFERS IN 1 APP Upsell & Cross-sell App [key features]

Upselling & cross-selling strategies are useful in both meeting your revenue goals and satisfying customer’s needs.

The app gets ahead of competitors, because of its customization, design adaptability to your webstore, and friendly support.

Recom’s concept is clear: to deliver complementary and alternative product recommendations based on relations between different SKUs, collections, vendors, which you’re free to customize as needed.

Plus, you can display widgets wherever you want in different forms – sliders, static blocks, or popups.

Key features:

✔️Upselling & cross-selling blocks a single app;

✔️A straightforward rule system to maximize the accuracy of suggestions;

✔️Analytics to demonstrate which combinations have success;

✔️High precision suggestions can be located on any pages of your store;

✔️Upselling & cross-selling blocks are displayed in different forms, be it static blocks or popops;

✔️Looks nice in smartphones, laptops, and tablets;

✔️Professional and friendly support.

Price: 14-day free trial. Then the app switches to the Usage-Based Billing model. The current plan is determined by the number of views per 30 days. 

Rating: ⭐ 4.7 of 5 stars


Having an attractive store is essential for any eCommerce business. With the Instagram feed by Tagmbed app, you can easily beautify your store and add great functionality. This Shopify Instagram feed app helps you collect Instagram feeds from your desired source and displays them in your store with comfort. Alongside Instagram, the app allows you to integrate with 18+ social media platforms, providing a wide range of content to showcase on your website.

You can use the app easily as it is coding-free and does not require any coding knowledge or skill. Besides easing the embedding process, it provides following features which makes it an ideal Shopify app.

Key Features

✔️Customization to personalize widget as per need

✔️Authority to moderate the widget

✔️Responsive feed

✔️Compatible to stream videos and images without affecting the website’s speed

✔️Custom CTA button

✔️Automatic feed update

✔️Various themes and layouts

✔️Analytics, Custom CTA and more

Price: Free-Forever

Rating: ⭐ 5 of 5 stars


Bold Upsell App [key features]

Committed to a cast-iron promise of selling more to every shopper, Bold Upsell ranks high among e-commerce apps.

The main peculiarity of Bold Upsell is that it allows you to offer up to three upsells one after another. All suggestions are based on the shopper’s behavior and displayed as popups.

For instance, if the customer adds to the cart a dress, the app will display, say, a chain-detailed belt bag, or show high-end alternatives to an initial choice.

Worth noting, with custom CSS support, your upsell pop-ups can be designed to match your brand and website theme.

Key features:

✔️The ability to make several upselling offers to get another chance to sell more;

✔️Upsell after checkout;

✔️Data-driven recommendations;

✔️Detailed stats to increase the relevancy of suggestions;

✔️Full design control;


Price: Free for 14 days. The price depends on the number of views your offers will receive. 

Rating: ⭐ 4.7 of 5 stars


Smart Bundle Upsell App [key features]

Smart Bundle Upsell gives you the chance to go beyond the basics of Shopify and turn your site into a well-oiled machine for your business.

The app regularly receives enthusiastic reviews for a simple interface unburdened unneсessary elements. This app is well-considered, handy, and clear.

The devs say that you can launch your first upselling campaign in less than 30 seconds!

This is a perfect application if your niche is fashion, make-up, or cosmetics where there are tons of similar or complementary products. It will help you ensure high conversions and increase average order value since you recommend items that improve the basic purchase.

Additionally, this upsell app integrates with any Shopify theme and was created by individuals who run Shopify webstores.

Key features:

✔️Smart upsells that adapt to user’s shopping habits;

✔️It is as simple to use as possible;

✔️Upsell similar and complementary items;

✔️The element of gamification – it encourages customers to spend more;

✔️Responsive on all devices;

✔️Responsible support 24 hours a day.

Price: 7-day free trial. $27/per month. 

Rating: ⭐ 4.9 of 5 stars


Frequently Bought Together app [key features]

Have you ever bought anything on Amazon? You have probably noticed a section with “Frequently Bought Together” headings.

As the name implies, the Frequently Bought Together app works on the same principle. It analyses browsing sessions of customers and offers them relevant items at the appropriate time that demonstrate an amazing understanding of customers’ needs, wants, and preferences.

Key features:

✔️The same powerful algorithm used by Amazon;

✔️Fully customizable user interface;

✔️Multiple offers mechanism;

✔️The ability to offer a bundle discount automatically;

✔️One-click install – no coding and template modification needed at all;

✔️Looks great on mobile phones and tablets;

✔️Tons of options to improve the app for your website.

Price: 30-day free trial. $7.99/per month. 

Rating: ⭐ 4.9 of 5 stars


Vitals App [key features]

Want to win new shoppers? Dream about enhancing your store? VITALS is a versatile solution for your business: 40+ apps in one.

Product Reviews, Currency Converter, Wheel of Fortune, Product Bundle, Upsell…

The app can integrate with other social media like IG, FB, Youtube, and so forth to increase brand awareness. As for upsells, it lets you deliver offers with a higher value to customers while they are browsing for products in your store. 

Key features:

✔️40+ apps in a single place;

✔️Product Bundles;

✔️Easy admin panel’s navigation.

Price: 30-day free trial. $29.99/per month.

Rating: ⭐5.0 of 5 stars. 

Shopify Upsell Apps: What Is the Best?

In my post, I’ve shown you the score benefits of the best upsell apps in 2020. Now you have a wealth of knowledge needed for picking an ideal app.

Five of Shopify apps – ⚡Recom, Bold Upsell, Smart Bundle Upsell, Frequently Bought Together, Vitals ⚡- are leaders because of a few significant aspects.

Recom lets you combine upselling & cross-selling strategies, place widgets wherever you want in different forms (sliders, static blocks, or popups), and create smart and simple rules to maximize the accuracy of suggestions and unleash the full potential of upselling and cross-selling. Not to mention, this app is developed by professionals according to industry’s best practices.

Upsell Bold is a user-friendly and stylish app focused on displaying up to three upsells in a single funnel. Smart Bundle Upsell is extremely first-timers-friendly with super-fast installation and customization (less than 30 seconds!).

The Frequently Bought Together app considers seemingly insignificant attributes to enable personalization for the shopper and build personalization models for other visitors.

Vitals is good at a generous set of apps – currency converter, messenger chart, product bundles, product reviews, upsell offers, etc.

There are tons of awesome Shopify apps, but it’s not easy to make a choice. The above-mentioned apps are guaranteed to help you power up your business and deepen your relationship with your customers.