Need a helping hand to run your Shopify store? No sweat.  Shopify apps are a great way to improve your customer service, generate more sales, and automate daily tasks.  But if you are new to the e-commerce world, it can be a real headache to understand which one you need to extend your ecommerce store’s […]

“An attitude of gratitude creates a business that flourishes.” Appreciation and gratitude are two of the most powerful emotions that have the potential to turn things around for you, be it in personal life or business. A simple but sincere ‘Thank You’ can help you earn your customers’ loyalty for a long time to come.  […]

In the highly contested race of getting new customers, many eCommerce businesses often neglect the ones they already have. And this is how they miss out on a large share of sales.  Experienced eCommerce entrepreneurs hold that the best customers are the ones that you already have. And that’s not just because retaining customers is […]

The average eCommerce landing page converts no more than 1.84% of the entire traffic it receives. If you think about it, that’s a pretty low number! If your Shopify store has landing pages that fall into the ‘average’ category, you’re selling to less than two out of every 100 people that visit your site! Driving […]

We just love e-commerce, don’t we? But every once in a while, you might visit a physical retail store to get something and it brings you back to how it feels to shop in a brick-and-mortar store rather than a digital one. If you own an e-commerce business, you can’t but notice one of the […]

Social media platforms are undoubtedly the most popular places to market your brand today. But not everyone on the internet uses social media. According to statistics, there were around 3.6 billion active social media users around the world in 2021. That’s a pretty big number, but the number of active email users in 2020 was […]

Whether you’re a customer, store owner, or a member of Shopify’s partner program, logging into Shopify can sometimes be a bit tricky, especially for people who are not well-versed with Shopify. Customers, merchants, and partners log into Shopify through different login portals, and that’s the root of Shopify login problems. Many Shopify users are often […]

Commerce has become increasingly complex over the years. Gone are the days when a consumer would buy a good directly from the producer. Now, the vast majority of the goods a person buys come to them after passing through multiple traders, or middlemen. Marketing Intermediary Definition Any individual or firm involved in transacting a product […]

The basic principles of profit The basic principle of profit is the drive behind entrepreneurship and management. It is a term in economics, which describes income or benefit over the cost involved in producing it. Since enterprises aim to earn more than they spend, maximizing revenue in business ensures survival and allows for further prosperity […]

The eCommerce industry is booming with new businesses opening up every day. It’s never been easier to get started, but it can be difficult to know where to start. One of the most important decisions you will need to make is what platform you want your store built on. BigCommerce and Shopify are two of […]