Ever wondered how to drive more traffic and make your Shopify store stand out from the rest? If so, this article is for you. In it, we’ll be providing 10 strategies that can help generate visitors which in turn will translate into new customers! These steps have all been proven time and again as they work wonders on any business – whether just starting out or if running an online enterprise for a long time!

Increase Ecommerce Traffic

Ecommerce Traffic

When it comes to increasing the amount of traffic that your eCommerce site gets, many different strategies can be employed. While some methods might be more effective than others, one thing you should consider is the return on investment for each method. For example, investing in pay-per-click marketing might be able to drive up visits quickly and easily, but you might not see the desired conversion rate. If your current conversion rate is low at 0.5% and you are paying $1 for each visitor, then that might not be the best strategy for you to go with.

You may not be able to predict the best way for your business to increase traffic, but there are many tried and true methods out in the world. To help you make an informed decision on what will work best with yours specifically try looking at some different approaches before deciding yourself!

To make your site successful, you need to optimize it for users. You can do this by making sure people are staying on the page and finding what they are looking for with helpful content that is optimized towards their interests or needs To keep visitors engaged in an informative manner while maximizing traffic through search engines like Google who rank sites higher based off quality rather than volume alone will be the key components for online marketing strategy success stories.

Making sure that you have a clear and concise plan to increase traffic is important, but it is also vital that the traffic continues over the long term. Who wants to spend time and money on something that won’t last?

Shopify Traffic

The amount of traffic that your Shopify store is receiving is important for several reasons. It can impact how well your site ranks in search engines, which directly affects the number of people that visit your site, and it can also affect things like customer conversions and order totals.

Many factors affect how much traffic your Shopify site receives. As with any online business, traffic generation takes time and constant effort. Some people expect their store to receive a huge burst of traffic as soon as they open the doors, but this is simply not how it works. In reality, if put in the work to increase your traffic from today, you will likely see continued results months from now.

There can be many reasons that your Shopify store is not receiving enough traffic.

Keyword Targeting

Keyword Targeting

One of the reasons that your Shopify store might not be receiving enough traffic is because of the keywords you are choosing to target. The most successful online stores tend to use very specific keywords, rather than generic words. For example, if you sell clothing for children aged 6-10, instead of just targeting the word “children,” try to also include more specific words. Some examples of this could be “kid’s clothing” or “toddler clothes.” This type of targeted keyword research can make a huge difference when it comes to how well your Shopify store ranks in search engines, which will affect the number of people who visit your site.

Marketing Channels

Another reason that your Shopify store may not be receiving enough traffic is that you aren’t using all of the available marketing channels. You should always try to use as many different marketing channels as possible since each one might work better for your product than another. Some common marketing channels include PPC ads (such as Google Adwords), social media, email marketing, and influencer marketing.


Another common reason that your Shopify store is not receiving enough traffic is that you aren’t using various types of retargeting efforts, such as ad retargeting and email retargeting. Retargeting ads will follow people around the internet until they eventually visit your site. For example, if someone abandons their cart on your Shopify store, you can create a retargeting ad to follow them around the internet. This can be an especially effective strategy if people who visit your site are likely to make a purchase later on down the line, but it’s often difficult to get many people to begin with.

Google Ranking

You should also consider how well your Shopify store is ranked on Google. This can be affected by numerous factors, including your keywords and your content strategy. Your website’s authority will also affect whether or not you receive enough traffic from organic searches.

The amount of competition in your chosen niche can impact your overall ranking and the traffic you receive. For an online store to rank well, it has to have a strong presence in search engine results. Many big and small brands want to rank for similar keywords, which means you have to make your store stand out from the crowd if you want it to be seen. Having unique product descriptions is a good way to make your store stand out from the rest.

Traffic Quality

You should also consider how well your Shopify store is ranked on Google. This can be affected by numerous factors, including your keywords and your content strategy. Your website’s authority will also affect whether or not you receive enough traffic from organic searches.

To give yourself the best chance of getting traffic to your store, make sure that you are using all of the marketing strategies available to you. SEO, PPC, blog posts, social media, email newsletters–all of these are good ways to attract new traffic. We are going to dive further into these methods and more within this article.

Drive Traffic to Shopify Store

It doesn’t matter how beautiful your site is, or what marketing strategies you are using. If people are not finding it then there’s no use having a website at all! The following are some tricks, tips, and ideas for driving traffic to your store.

Shopify Strategies

1. SEO Strategy

When you optimize your Shopify site for search engine results, it can help increase both organic traffic and conversion rates. This is because many people use Google as their primary web browser and so will be more likely to find what they’re looking for if we rank highly in those rankings! Search Engine Optimization works through providing helpful content which ranks higher than anything else on the page – so long as this high-quality information includes keywords relevant to the specific topic being searched about. The benefits are increased ranking within Google’s SERPs (search engine result pages), higher CTRs resulting from better clickthrough rates, which mean additional visitors visiting your website.

If you want to make sure your business is at the top of search engine results pages (SERPs), then SEO strategy will help maximize those results. They are some key areas you will want to focus on.

Optimize Your Product Pages

Product descriptions and product pages should be optimized to contain important keywords that people type into search engines when they are looking for what you sell. You can often see these listings next to each other so make sure your content focuses on those terms! Don’t repeat words or phrases unnecessarily though – keep it concise, clear, engaging with relevant details about the product’s features as well as benefits from a customer’s perspective.

Optimize Your Landing Pages

Promotion pages are a great way to show off your products and generate more sales. Make sure you optimize these promotional websites by including keywords, links back to the main product page for those looking into buying what’s being advertised as well as providing valuable information about why they should buy from you instead of someone else.

Optimize Your Blog Posts

Optimize your blog posts for search engines by including keywords in the title and linking them to relevant product pages. Make sure that you’re not spamming with too many keyword-heavy posts as this could get you into trouble, but a good idea might be creating categories or individual post types on products where those topics are covered extensively enough so readers will want more!

2. Blogging

Everyone has heard of blogging. While it is still a popular medium, there are plenty who aren’t utilizing this strategy to drive traffic to their store. Blogging is an important piece of content marketing, which means that you’re publishing thoughtful, engaging content with the end goal of selling your product. If you’re wondering what to write about, try blogging on topics related to your target market’s biggest pain points. At the end of each blog post, you can mention that you sell a product that helps alleviate these problems. That way, your audience will be more likely to convert into customers.

Write a blog post every week to keep readers interested and coming back for more. The content on your website must be interesting. It needs to be something people want more of! Creating regular posts will not only help drive traffic back but also increase brand awareness while doing what interests them most: shopping at stores like yours.

The best way to drive traffic and make sales for your online store is by creating engaging blog posts that motivate people. To do this, you’ll need to learn about how marketing works as well as what appeals to the target audience of those who visit or share with friends on social media sites like Facebook, etc. The most important thing in trying to accomplish all these goals at once would probably be finding content ideas tailored specifically towards potential customers.

3. Guest Posting

Another popular strategy for driving traffic is guest posting. This is when you contribute a post to another blog, usually in exchange for a link back to your site. You can do this on blogs relevant to your target market and product offering, as well as those that have a larger audience than yours. Make sure you don’t pitch the same guest post to multiple outlets–find one place where it will work best.

4. Social Media

While everyone knows about social media, not everyone is using it successfully in their business. The key to making social media effective is focusing on quality shareable content over quantity. To increase your chances of being shared, focus on infographics, videos, popular quotes, or anything that will drive engagement. If you do plan to post pictures of your products, then ensure that they are the only focus of the shot. Since people want to share information that interests them, not just for promotional purposes, you’ll have a better chance at being successful if the content you’re sharing is compelling enough on its own merits.

Having a large following on social media can be the best way to drive traffic to your Shopify store. Create interesting and engaging content that shows off what you have in store for potential customers, as well as establishing yourself as an authority within your industry. The more people know about who you are the better! Knowledge of your brand should contribute towards telling one big shared tale: Who am I? What do my values look like? Where did these passions stem from?

5. Email Marketing

Email marketing is the perfect way to reach a targeted audience of interested consumers that will not only buy your products but also share them with their friends. All you need for this strategy are good content and simple opt-in forms so visitors can sign up on-site quickly without feeling overwhelmed or frustrated. When collecting email addresses from websites visitors’ first impressions are always key.

Email list building is a great way to drive traffic and increase your store’s exposure by introducing new products or updates. The best part about it? You can use email marketing platforms like Mailchimp, which makes sending newsletters easy!

When it comes to email list building, you should ensure that your emails are personalized and engaging. You can do this by segmenting your subscribers into different groups based on their interests so that the newsletters are always relevant to them. Of course, an email list is only effective if it has a decent amount of subscribers in the first place, which means you’ll need to focus on building your email list from the get-go.

6. Paid Advertisement

If you want to drive traffic quickly, paid ads might be the way for you to go. Facebook is one of the most popular platforms because it allows marketers to target very specific demographics for their ads. You can also use Google AdWords and Bing Ads to reach a wider audience and drive traffic to your Shopify store.

Facebook ads are great to drive traffic because it allows you to use what Facebook calls “Custom Audiences.” This is when you upload a file of customer email addresses and match up the email addresses with Facebook accounts. You can then target your audience on Facebook with an ad, and get them directly to your Shopify store.

Google AdWords allows you to target your specific demographics on the site. You can also drive traffic from Google searches and YouTube ads by running shopping campaigns that take people straight into a Shopify store!

The Bing Network is similar to Google Adwords because it uses Microsoft search engine technology to drive traffic. This is similar to how Google Adwords uses Google’s search engine to bring in visitor numbers, but it also allows you to target specific demographics using Bing Ads. You can set up an ad that will show under searches about your product or services, and send the traffic directly to your Shopify store.

7. Viral Marketing

Another strategy for driving targeted traffic is by making your product or service go viral. This means that it’s shared over and over again until it receives the necessary amount of social media shares. One way to do this is by creating explainer videos that explain how your product works. You can post these on YouTube to gain views, which will drive more traffic back to your blog and store.

8. Influencer Marketing

Influencer marketing is a simple but effective way to promote your products online. You can use Instagram or YouTube influencers that have already built up a following of people that are interested in what they have to say since it’s more likely for them to share your product with their audience.

Influencer Marketing

There are several ways to increase your chances of success when it comes to influencer marketing, but the key is to create a connection with the influencer you choose. This often involves giving them creative freedom and paying them in advance so that they can be confident in your partnership.

9. Discount Codes

This method can be an easy way to increase your Shopify store traffic and conversion rate. Give out discount codes to your network and let them know that they will get a unique discount code when they follow you on social media or sign up for your email list.

Discount Codes

While free trials and discounts are a great way to get more people on your email list, they can also be used as a customer retention strategy. By sending discount codes and offers through emails, you give customers an incentive to return to your store and make additional purchases.

You can even create promotional coupons that have expiration dates and a limited quantity of products, which will allow you to highlight your best-selling Shopify products. Since people always love a good deal, they’ll be more likely to buy from your store while the coupons are still active and share links to your website on their social media profiles. This will allow you to boost your following and increase engagement levels because people will be sharing links to your store’s website, which will create more backlinks that can improve your site’s SEO rankings.

10. Link Building

Link building is a great way to drive traffic and exposure to your Shopify store. The more websites you have that link back; the easier it will be on Google’s end. If one of these sites gets featured in search engine results or reaches an online market at large, so does everyone else!

Link Building

The most successful link-building strategies are the ones that provide value. Don’t just build links for the sake of getting more backlinks – focus on providing your visitors with unique content, useful information, and entertaining blog posts.

You can even purchase links from other websites that are relevant to your niche and industry, such as popular blogs or directories. This is an easy way to get inbound links at a low cost, which will help improve your search engine rankings and increase traffic to your Shopify store.

Shopify Tips

Fortunately, there are Shopify tips and tricks that can help you manage your store’s daily traffic easily. Plus, the more familiar you get with these tactics, the bigger your profits will be down the road. Keeping a close eye on your traffic can help you gain insight into marketing, customer behavior, and trends to provide the best experience possible for shoppers.

Use Shopify’s Built-in Tools

Shopify has a built-in tool that gives you quick online access to your store’s traffic data in real-time, allowing you to monitor site activity any time of the day from any computer. To monitor your store’s traffic, click the Online Sales icon in the Shopify admin. Click Real-Time Reports to open a new window containing your site activity.

Shopify traffic data
Source: Shopify

The Site Activity report tracks visits to your website over the past seven days. Under Traffic Sources, you can use filters to select which referrals and campaigns are most important to your store. Scroll down to the bottom of the Site Activity window and click Export. This will allow you to download a complete record of your online sales activity for any date range within the past three months.

Use Google Analytics

It’s a good idea to use Google Analytics on your Shopify store so you can monitor search engine traffic and keywords people are using when they find your products online. This will allow you to see how visitors found your shop and what you need to do to improve your shop’s rankings.

Using Google Analytics will also allow you to monitor the traffic your website gets from other sources, such as Facebook and Twitter. This can help you determine how much of an effect social media sites have on your shop’s traffic.

Conclusion – How to get Traffic to Shopify

In summary, build a brand that’s worth following. Develop the content strategy for your store, including blog posts and social media updates, so customers know who you are and what you stand for. Use Google Analytics to track which of your marketing tactics is most successful at driving traffic back to your site. Test different strategies until you find one that works well enough on its own or in combination with other methods.- Offer free shipping offers when possible. If it’s not feasible due to high costs associated with logistics, consider offering discounts or special offers instead. Keep up-to-date with emerging trends by reading articles about eCommerce industry news from reputable sources like Forbes, Entrepreneur Magazine, etc., which can provide a wealth of information.

You can use more than one of these strategies, but you should focus on the ones that are most important to your business. These may depend on what type of product or service you offer and how much time you have available for online marketing.