Conversion Rates

One of the best ways to optimize your conversion rate is by understanding how customers are feeling. Are they bored? Angry because it’s taking too long for them to load or do you have an old website that isn’t responsive enough on mobile devices?

To increase eCommerce store conversions, here we will cover 20 different tactics including everything from increasing mobile usability and making sure websites load quickly with some easy changes in design or content strategy; all of which can help give shoppers what they want: An easy purchase!

Online Store Conversion Rate

Conversion rate is a statistic that many online retailers struggle with. It measures how successful an e-commerce site has been at turning visitors into customers, but it doesn’t tell you anything about why some people don’t convert and others do!

There’s no one single answer for increasing your conversion rates either; sometimes all we have to do on our end is change something small–like adding new content or taking away what isn’t working well enough in order get more eyes looking towards buying from us instead of just browsing around.

Ecommerce Conversion Rate

It’s important for business owners to understand the different rates they need in order to be successful. For example, one with high-end products might accept lower conversions than another who has less profitable but still popular goods on offer.

The success rate for eCommerce businesses can be as low as 1% to 2%, but this article will help you increase your conversion rates and reach an average of 3-5%.

Increase Ecommerce Conversion Rate

Below are our 20 different methods that you can use to increase your eCommerce conversion rates.

1. Improve your Website Speed

website speed

The difference between a page load time of 2 seconds and 3 seconds might not seem like much on paper, but in reality, it means everything. Page load speed is crucial for keeping your user experience positive while they’re surfing through your site, and this improved UX leads to improved conversions.

2. Live Chat

A chat window at the bottom of your page is a way to connect with website visitors who have questions or concerns about what you offer. Implementing live chat support can help increase your eCommerce conversion rate because it provides a way for customers to get the answers they need quickly and encourages checkout.

3. Urgency and Scarcity

Scarcity is the concept that there will be less of something in the future than there is right now. This implies exclusivity and makes people want to take action sooner rather than later. To introduce urgency, you can offer discounts when people act quickly or by a certain date. To introduce scarcity, you can limit the amount of your product that is available.

4. Secure Website

One of the most important factors in ensuring your website’s success is making sure that your site appears credible and secure, so customers feel safe buying products from you. Making sure that people can safely share their contact information with you for online transactions is one of the best ways to build the trust of your potential customers.

5. Social Proof


By implementing social proof to a site, a customer feels a sense of safety about the order they’re making, which increases their conversion rate because now there are just that many more people making purchases.

6. Checkout Experience

Among the top things that drive your customers away from your eCommerce website and towards another online seller is a long and tedious checkout process. A great user experience can make or break your business, and missing out on an opportunity to increase your conversion rate by minimizing friction in the buying process may seem like a blunder at first glance.

7. Shopify Upsell App

upsell app

Upselling is a popular strategy for eCommerce retailers because it has the potential to dramatically increase revenue and improve profit margins. It works by encouraging customers who are already in the process of checkout to add related products or upgraded versions of their order before they complete their purchase. 

8. Promotions and Discounts

Offering discounts and promotions can be a great way to keep your customers coming back for more. It’s an effective strategy that works well with both current shoppers as well as new ones looking in on what you have available.

9. Unique Product Descriptions

Ecommerce store owners often overlook the importance of having unique product descriptions. This is one of the most important factors when it comes to driving conversions because, without compelling copy that highlights your product’s benefits, you are just selling a commodity.

10. Video Testimonials


A great way to use video is to add testimonials. A testimonial is a statement from your customer that describes their personal experience with your product or service. Testimonials provide social proof for eCommerce shoppers and offer reassurance to minimize their fears of making a purchase online, which lowers the risk of buying your product.

11. Influencers

Influencers have a reach that’s quite large, so many of those people will see your product as well as suggestions from the influencer. Their credibility is high as well due to how often they advocate for certain brands or products. Your brand can emulate that to help boost sales and customer relations.

12. High-Quality Images


There is a lot of content on the internet. However, not all of it can be considered valuable. The best kind of content is going to be relevant and well-written. But it’s also important to have imagery that supports your content because your website can’t be all words. We are visual creatures after all, and web visitors are more likely to stay on a website with high-quality images than one without them.

13. Free Shipping

A great way to increase your conversion rate is by offering free shipping as an option for customers. It is a popular method of enticing customers to buy goods.

14. Coupon Codes

Limited-time coupon codes can be used in many different ways to increase your eCommerce conversion rate. Limited time offers are an excellent marketing tool for increasing sales and consumer engagement – from running a special promotion around the upcoming holiday season all the way to clearing out excess inventory, these gimmicks should not go overlooked!

15. Cart Abandonment

You can reduce voluntary cart abandonment by having a good search function, offering discounts when possible, offering free delivery with orders above a certain value, and displaying clear purchase terms in your shopping basket.

16. Content

Quality web content can help you stand out from your competitors by providing true value to the customer. You should focus on creating quality, authentic and interesting blog posts or articles for a targeted niche market which will provide an inbound marketing strategy that increases website conversion rates with its effectiveness at attracting customers who share their trust in brands through high-quality information they find online when browsing sites.

17. Emails

The key to increasing your eCommerce conversion rate is by capturing emails, and the best way of doing this is through opt-in. An opt-in is a form that someone will fill in their name and email into, to receive further information from you. You can then use these emails, later on, to contact them, send them discounts and offers, etc.

18. Grab your Customer’s Attention

If you want to exceed average results, you have to be creative and surprise your customer with something new every time they return to the website – either it’s a video, a flash animation, or just the pictures of your product. The most important thing is: In this short time frame you have to grab attention and explain why they should choose you instead of your competitor.

19. Mobile Optimization

With the ever-rising use of mobiles, especially on smartphones, comes the issue of how these visitors will interact with your website when they are on their devices. If your website is not mobile optimized, this could lead to a really poor experience for them, potentially affecting their opinion of you and even their trust in your brand.

20. Track your Success


A very simple rule: if you want to improve a number, the number must be tracked and monitored over time (preferably months or years). So suppose that you’ve already worked hard to improve your eCommerce conversion rate, and now you’re curious whether the actions that you’ve taken were worthwhile. What should you do? Analyze and compare results.

Conversion Rate Optimization for eCommerce

There’s no one-size-fits-all when it comes to conversion rates. It may seem like the best way is through the use of these 20 tactics, but don’t be afraid of trying out new ones and experimenting! Your personal experience will help you find what works for your store’s audience; if there are small improvements they can quickly add up into a huge win in marketing dollars spent versus ROI on investment.