This article will discuss 10 simple eCommerce strategies that are easy to implement and can help you move your business forward. This article was written to provide advice on how to be successful in today’s competitive marketplace.

ECOMMERCE GOALS

When you think about setting up your eCommerce site or revamping it to make it better, the first thing you might do is set some goals. Setting goals for the business is common sense. It’s also not something done often enough by many companies.

You can’t skip goal setting because what you want for your business is going to drive everything else. Your goals set the direction for your company – where it’s going and what it’s trying to accomplish. And these goals will determine the choices you make about your eCommerce website and how you grow that into a money-making machine for your business.

WHAT IS ECOMMERCE STRATEGY?

An eCommerce strategy can be defined as a set of goals carried out employing online marketing. The objectives are to promote your products, create brand awareness and generate traffic with the ultimate goal being making sales in this digital age where people make most decisions from their mobile devices or desktop computers.

There’s a lot to unpack when it comes to eCommerce strategies, and success can seem like an impossible goal. Luckily there are ways you might be able to achieve your dreams! The following ten tips will help guide that journey.

ECOMMERCE STRATEGIES

Here are the main eCommerce strategies that we are going to cover.

#1 Content Marketing

The first step to creating a successful eCommerce site is deciding what products you’re going to sell. Once you have your product, the next step is writing quality content that will attract people to visit your websites! It may sound complicated but all too often can we see sites which simply copy-paste articles from Wikipedia or other sources without adding anything new of value – so make sure visitors stay interested by including quality content that is fresh and relevant to your audience.

Content Marketing
Source: marketinginsidergroup.com

Content marketing may be one of the most effective ways to grow your business because it provides customers with the information they can’t find anywhere else.

Content Marketing drives traffic and increases conversion rates by promoting products in related articles, building email lists through valuable tips and tricks that are shared on social media platforms like Facebook or Twitter; increasing shares across different networks which leads people back for more content consumption after seeing what other interesting things were posted recently about similar topics–and lastly positioning yourself as an expert within this field!

Tips for creating valuable eCommerce content:

● Pay attention to what people search for and write about things they need or want to learn. This may be a specific problem that your product solves, tutorials on how to do something better, or step-by-step instructions for using a product you sell.

● Highlight customer testimonials and reviews of products – if people see that others are having success with your product, this will make them more likely to purchase as well.

● Include a blog section on your site with information about specific topics related to your product. This not only brings in new visitors, but it’ll also help you build links from other popular blogs that will boost your search rankings.

● Host webinars and live Q&A sessions on tools like Google Hangouts.

● Create infographics and ebooks to give away for free on your website and/or distribute through email marketing services, such as MailChimp. This is a great way to provide value while at the same time positioning yourself as an expert in your industry.

● Post videos on youtube and other video-sharing websites of people using your products or performing tasks that will be useful to your customers. This is particularly helpful if your product requires some assembly and the instruction manual isn’t very clear (think IKEA furniture).

The more content you produce, the more likely it is for someone to find and share your website on social media. This will increase the number of visitors and sales to your site – creating a snowball effect.

#2 Email Lists

One of the most effective ways to understand what customers want is by collecting their contact details in exchange for something valuable. This exchange occurs when visitors hand over their email address to receive some type of content (e.g., an ebook, video tutorial, etc.), which is known as collecting email addresses through an opt-in process.

For many years, this has been one of the most effective methods of communication with customers because it comes straight from the source; there are no third parties involved which may mean that the message you are trying to convey isn’t received. In addition to being a tool for communication with customers, having an email list is also one of the best ways to acquire new customers.

Source: wpbeginner.com

Email lists should never be seen as a tool that exists purely to send promotional messages; they should also be used to acquire and retain customers by providing them with valuable content. This content can come in many forms, such as new product announcements (which will encourage them to purchase), tips and tricks (to make their experience on your site or blog a positive one), and giveaways or contests (to encourage them to stay loyal).

The more value you provide, the more likely your customers will want to continue doing business with you by purchasing from your store.

#3 User-Generated Content

User-generated content (UGC) is defined as any type of content that originates from end consumers, customers, or fans rather than the company itself. UGC allows consumers to create their own stories about your products, which makes them more relatable and enjoyable for other customers. It also provides online retailers with product research, data, and content they would’ve never had access to via traditional market research methods.

User-Generated Content
Source: movou.com

UGC is beneficial to merchants because it helps drive more traffic to their sites, and increases consumer engagement. At the end of the day, UGC can add a more personal touch to eCommerce, while scaling at the same time.

Creating your own UGC is not difficult. All you need to do is ask customers for feedback after they receive their order, and if possible, provide them with a specific survey or form to fill out that asks what they thought of the product, delivery time, and ease of use. Also include an option where consumers can attach photos or videos with their reviews.

#4 Influencer Marketing

Influencer Marketing is simply the concept of engaging one or more key influencers in your niche to help you with your marketing needs. This could be getting them to share your content or products with their fan base.

An influencer can be anyone in any niche that has an established fan base, either offline or online. This can be a celebrity, CEO, entrepreneur, YouTube star. As long as they have a following then you are pretty much set to get started with Influencer Marketing.

Influencer Marketing
Source: quasa.io

You might be wondering why an influencer would want to work with you? Well, if you have a product that falls in their niche and they think it would benefit their fan base, then they might just work with you.

Another reason is that if your content or products help them in any way or they can use it to do their own thing, then there is a high chance they will work with you. Another reason is because of your offering. Several influencers won’t work with anyone unless there is something in holding for them so if they don’t see anything beneficial for themselves they may not work with you.

Now, who are the influencers that you should reach out to? Firstly, it is best to think about your niche and your target audience. When you know this then go ahead and pick someone who has a following that fits your needs. If you are unsure about these things then take some time researching on the web.

If you want to build organic traffic through word-of-mouth, influencer marketing is the best way to go about it. It will take time to get results but if you are patient then there is no reason why influencer marketing cannot yield positive results.

#5 Cart Abandonment

The primary goal of eCommerce is to drive sales, and one of the biggest potential pitfalls in the process is Cart Abandonment. Cart Abandonment happens when an online shopper puts items into their shopping cart but then leaves without completing the transaction – resulting in unclosed sale opportunities.

 Cart Abandonment
Source: targetbay.com

To help you maintain as many sales as possible, we’ve put together a list of four important things your business can do within the Cart Abandonment Process to help ensure that every sale is completed:

● Get a head start – You should begin with finding out what cart abandonment rate you currently experience by looking at roughly how many of the total numbers of people who add your products to the cart buy it.

● The right timing – Timing has a huge impact on conversions. You have to decide how long you’re willing to wait after a shopping cart has been abandoned before you send the first email notification.

● Offer incentives – If someone adds something into their cart but doesn’t buy it, you should send an email to nudge them towards buying it. Your email can offer discounts or some other incentives if they buy within a certain period. You should also consider showing the items that were added to the cart at that time so that your customers won’t feel like they missed something and are more likely to purchase.

● Show them other products – Another good practice is to send out an email to show additional complementary items. If someone added a book to their cart but didn’t buy it, you should show them related books or some popular titles in the same category. This way, your customers will be tempted to purchase additional items because they feel there are more related items available.

#6 High-Converting Landing Pages

The main role of the landing page is to quickly and cleanly show visitors exactly what they will get in return for their time and money. If the landing page is confusing or convoluted, it can lead to a loss of revenue. It is the job of the landing page to communicate in a way that compels visitors to take action.

Once they are convinced, then they are sent on their merry way back to the site or directly to the purchase path. The main goal is to pay attention to the customer when they arrive and convince them that they should stick around and continue through the stages of conversion (the end goal: a purchase).

High-Converting Landing Pages
Source: wingify.com

Conversion rates for landing pages can vary depending on what industry you are in, what your product or service is, and how much competition you have in your industry. The key here is to continue to try different approaches with various A/B testing tools at your disposal.

When testing landing pages, it is important to keep in mind what you are trying to learn from your tests. You can figure out which changes will help you to understand your customers better. The next thing that you may want to do is compare how many people are leaving or staying on the page after they have clicked on a certain button or link. This will help you figure out what else is important to them at this stage in their buying process.

Finally, you will want to have a consistent look and feel for your site. If visitors can come to expect certain things from your landing pages, the more likely they are going to be receptive to them. It is all about consistency and making sure that what you put out there reflects well on your business image.

So basically it’s about increasing conversions and knowing what you should be testing to do so. If visitors are leaving your website right away, or not converting as quickly as they should, then you need to run tests on various elements of your landing page to figure out where those problems lie.

#7 Reviews

Below are some of the key reasons why reviews are so important to eCommerce stores and why every eCommerce brand should implement reviews into their online store.

Source: getreviewbuzz.com
  • Reviews show the human side of shopping online.

A review is an unedited, non-biased opinion about a product or service given by someone who has used it. That means customers get a personal insight into what they can expect when they order.

  • Reviews increase trust between seller and buyer.

Reviews are the most powerful way to prove an eCommerce business is legitimate, has quality products, and works with its customers to solve problems quickly. They are also excellent for online sellers’ customer service reputations since good reviews make them look like strong communicators who are easy to get in touch with.

  • Reviews help customers make better decisions.

It’s not always easy to decide which product is right for you, especially on an eCommerce site where it can be hard to get the information you need without being able to physically hold it. However, when a customer sees that their peers have had positive experiences with a product, they feel confident making their purchase. And the more confident a customer is, the easier it is for them to buy from you.

  • Reviews increase social proof and can help with SEO.

Ratings and reviews show up in many places on eCommerce sites, including product pages, the shopping cart page, and in search engines. All this positive feedback can help with social proof, online store rankings, site traffic, and customer acquisition.

#8 Social media

Social media plays a big role in eCommerce because it is a place where people go to share, talk about, and post pictures of things they like. Social media also allows for ease in finding friends that have similar interests that may lead them to want the same product or service that you’re selling. To be successful, eCommerce businesses need to find a way to utilize social media to their advantage.

Source: timeshighereducation.com

Social media can be used as a way of advertising products, therefore increasing sales for an eCommerce site. Using these platforms is beneficial as they have large amounts of traffic on them, therefore promoting products to a wide audience with minimal effort.

By using social media sites, users are more likely to engage with brands as an online relationship is formed. For example, after liking or following a brand on one of these platforms, users can receive updates about new products and promotions which encourages repeat custom.

Because of the widespread use of Social Media for promoting eCommerce sites, there are many opportunities for companies to increase their sales by using one of the many social media sites available. Some useful examples would include promoting new product releases on Facebook or hosting a competition for followers on Twitter.

Social Media sites are constantly evolving and therefore the platform of choice for marketing purposes is continually changing. Companies must keep up with these changes so they do not miss out on opportunities presented by new features being added to social media sites.

#9 Loyalty Program

Loyal customers are customers who come back to do business time and time again with your company. The definition of a loyal customer is not set in stone, but it generally means that this person has bought from you several times, and purchases more than the average customer. Not only do you make money when they buy, but there is always likely to be an upsell too.

Loyalty Program
Source: dreamhost.com

A loyalty program is a structured marketing strategy that implements rewards for consumers. It provides the customer with incentives to purchase from, and remain loyal to, a particular company. In return, consumers can receive benefits such as early access to sales and exclusive product information.

Loyalty programs can benefit both you and your customers. Here are just a few advantages:

Advantages to the customer:

  • Ability to join without obligation – free to sign up
  • Convenient – the reward is just a click away
  • Customizable – Customers only receive the coupons that are most relevant to them

Advantages to the business:

  • Boosts customer engagement
  • Increases sales
  • Increases loyalty
  • Decreases marketing costs

#10 Affiliate Marketing

Affiliate marketing is a great way to increase your income and profitability. You simply need to provide a platform for affiliates to sell your products and services and pay them a commission when they close a new customer thanks to their efforts. If you want more customers, affiliate marketing could be just what you need.

When it comes to the affiliate marketing approach, companies usually adopt a CPA (Cost per Action) – Cost Per Sale – or CPC (Cost per Click) – model.

Affiliate Marketing
Source: techprevue.com

CPA means that you only pay your affiliates when they close a new customer. The advantage of this type of commission scheme is that it offers an excellent return on investment.

CPC means that you only pay for a click and not for a sale or lead. This scheme can be rewarding but also very expensive, as you pay each time your affiliate links are clicked.

CPS (Cost per Sale) is the type of commission scheme that pays affiliates once they generate a new customer for your eCommerce platform. This can be an effective way to boost sales and profits.

To benefit from an effective Affiliate Marketing strategy, you need to find the right incentive for your affiliates. You could, of course, pay them a flat rate of commission for every new customer they send your way. On the other hand, you could also reward all affiliate sales with a special discount on products and services.

In any case, it’s important to create a special link for affiliates so they can track the number of clicks and sales they generate as many platforms will only pay a commission once a sale or lead has been confirmed by their web analytics software.

ECOMMERCE SALES STRATEGY

An eCommerce sales strategy works similarly to a traditional sales strategy, but with different tactics. The core goal is still to get customers through your doors. But online sales have their own set of rules, so you’ll need special strategies for this medium.

The first step in setting up an eCommerce sales strategy is to identify your target market, Using the information you already have about your customers. Look at where they spend their time online and how they prefer to shop – these are clues as to what sites they’ll use to look at your products. Then, think about how you can make your site stand out from the competition and be easy to shop on. From there, you’ll need to determine who your top customers are and how to serve them better than anyone else.

A successful eCommerce sales strategy requires a deep understanding of your target market – the people who are most likely to buy your products. They might already be familiar with you or they might be strangers, but the first step is to find out who they are and what makes them tick.

CONCLUSION – ECOMMERCE STRATEGY PLAN

The 10 strategies outlined in this article are just the beginning. There’s a lot more to learn about eCommerce that can help you grow your business, but these are simple rules worth considering as you build out your strategy.

The best eCommerce strategies work by providing convenience and value for customers, so you can meet your business objectives. If your strategy isn’t built around providing value and convenience, you’ll likely need to spend more money on advertising — and even then it may not work.

Once you’ve finalized your strategy, it’s time to put the plan in motion. You can start by mapping out how your eCommerce platform will integrate with other technology systems in your company, and work through the use cases you want to enable.

This guide should have given you a much better idea of where to start. If you’re still unsure, just remember that an eCommerce strategy plan is never set in stone. Your company may change its mind about its role in the market or what products are performing well. So just be prepared to iterate on your strategy, and stick to what works best for your unique business.