When it comes to upselling or cross-selling, everyone thinks about Amazon, with good reason. About 35% of all Amazon sales is a direct result of upsells and cross-sells and “recommended products” succeed 60% of the time.
After placing an order, you receive a thank you, confirmation of the order, order details, and suggestions for products you may be interested in based on items you’ve already bought or recently viewed.
Why does the thank you page work well for upsells and cross-sells?
The customer has just made a purchase and is in the “yes” mood. By showing them relevant products, you can lead them to another immediate purchase on impulse.
You can also use this opportunity to display trending stuff. People trust popular products. Top selling products were added to Huckberry’s thank you page to drive the shopper towards products that are most likely to increase conversion:
When used right, product recommendations can absolutely transform customer interactions, creating a seamless experience that leads to more conversions, higher order value, and overall greater trust in your brand.
In the previous blog post, we’ve explored product recommendations examples every e-commerce merchant can use across the web store. Today, we’ll learn how to use product recommendations on your thank you page and how to implement them with Recom.ai – Upsell & Cross-sell.
Before you start
Here are some things to know before you begin the process:
- Upsell and cross-sell product recommendations are available to users who install the Recom.ai platform at the store.
- Product recommendations are represented as blocks (widgets) with the most relevant products to each customer.
- Product recommendations are generated with both products and users data taken from your webstore.
- Upsell and cross-sell recommendations are easily customizable and are applicable to your homepage, product detail page, shopping cart, thank you page, 404 page, and more.
- You can check the key performance indicators and make changes according to what works and what doesn’t.
What can you do with personalized product recommendations?
Personalized product recommendations can be incorporated across your entire web store. When you add product recommendations to your store, you’ll choose how many products to include as well as how they’ll display.
To increase the effectiveness of campaigns that include personalized product recommendations, use rules to show your customers products that they actually would like to buy.
Here are some ways to use widget recommendations on your site:
- Encourage buyers with relevant products
The thank you page can be a great way to direct shoppers to further products. They already found your product enticing enough, they will likely be interested in others you have to recommend. You may consider adding products that relate to the product they just purchased.
Dakine displays how customers can naturally continue their shopping journey through suggestions once they have added something to the shopping cart:
- Showcase your top sellers
People are susceptible to influence from their peers. Make their purchasing decision easier by bringing more attention to products other customers already loved.
Thank you page recommendations by Pottery Barn Kids include the “Best Sellers” block to improve click-through rate:
- Upsell a product
This is especially good for SaaS companies. If your customer just bought your lowest plan, you can offer the chance to upgrade while highlighting some benefits of doing so.
By offering big discounts for longer hosting plans, GoDaddy provides real benefits to their customers while winning more upsells.
How to add widget recommendations to your thank you page
To add product recommendations to your thank you page, follow these steps:
- On the widgets screen, click +Add New and select the type of widget you’d like to create from the list of available options.
2. Next, hit the Placement Type drop-down menu and choose the position of the widget.
To match the look of your campaign to your store branding, customize the style of your product recommendations widget. This helps visitors more easily recognize your brand and can increase confidence and engagement. In the Custom tab, customize the appearance of your widget by setting your font, sizes, colors, adding a star rating or sale badge, and more.
Click Next and select the thank you page that will contain this widget.
Getting started with upsells and cross-sells is fairly simple – and with our app, you can completely transform the way your customers interact with your brand, improve the user shopping experience, and get more sales. Our support team is always happy to help you get the most out of upsells and cross-sells and meet your specific business goals. Reach out to us for a 1:1 chat and start recommending right away.