Introduction

You might be wondering, “How do I increase my Shopify conversions?” Well, the answer is simple: Conversion Rate Optimization. This article will go in-depth about how to effectively improve your conversion rate on Shopify by implementing CRO strategies into your website and marketing campaigns. CRO can be used for any business that has an online presence, but it’s particularly important for eCommerce platforms like Shopify.

What is CRO?

Conversion Rate Optimization (CRO) refers to the process of optimizing your website and marketing campaigns to achieve a greater return on investment. CRO is implemented into all aspects of digital marketing, such as paid advertising platforms like Google AdWords or Facebook Ads, as well as content marketing campaigns.

How to improve your Shopify CRO

Conversion Rate Optimization

You know that increasing your online sales will lead to a higher ROI. However, the main issue with this is how do you measure or track these conversions? Conversions are like events; they start as prospects and become leads if there’s interest. If there is interest, a lead will become a customer.

It has been said that a 1% increase in conversion rates results in at least a 25% increase in profits. This statement is one of those common conversion marketing facts, which no conversion rate optimization (CRO) professional dares to contradict. It may seem like an overly optimistic claim, but as conversion experts such as Peep Laja of conversion XL and JT Foxx of JT Foxx, have said before:

You can double your conversion rate with simple A/B testing” – Peep Laja

“If you increase conversion rates by 10%… you will make at least 25% more money” – JT Foxx

CRO focuses on optimizing your website and marketing campaigns to achieve greater ROI from each one of these events. Here are some tips for how you can improve your Shopify CRO, while we will dive deeper later in this post to some of the more important suggestions.

  • Make sure that you have a unique value proposition. Your UVP should be clear and concise, and it should resonate with your target audience.
  • Make sure that you have a call to action on every page of your website. This will help guide customers through the sales funnel while encouraging them along the way, which will boost Shopify conversions.
  • Use high-quality images and videos to improve the consumer experience and engagement: High-quality content will engage your audience, while also improving customer satisfaction with your brand. This is key when increasing Shopify CRO.
  • Optimize your website for mobile devices, as well as focus on improving the load times of each page. This will reduce bounce rates and improve customer satisfaction.
  • Track your results: Google Analytics is the most used tool for this purpose. You can track custom events like add to cart, checkout, abandoned cart recovery, and email marketing campaigns. You can also segment your data to see how different groups of people interact with your website so that you can improve it based on their behavior.
  • Be consistent: Make sure that all of your marketing campaigns are on brand and consistent with each other so that they provide a better customer experience.
  • Use discounts, coupons, or free shipping apps to encourage immediate purchase while building consumer trust for future sales. You can also use various exit-intent popups to encourage visitors to check out.
  • Make sure that you have a blog and post new content regularly. Posting content will keep your audience engaged with your brand, as well as provide them with valuable information which can turn them into loyal customers.
  • Focus on your goals: Make sure that you have defined SMART goals for your CRO, which will help you track the success of your strategies and focus on improving each step along the way. Another key element of Shopify CRO is to test your strategies and see what works for you.

The importance of website speed for conversions

website speed for conversions

The conversion rate of your website is influenced by your website’s speed. Whether you are selling products or services, the conversion rate of your site is critical to its success and
long-term viability. The faster a page loads, the more successful it will be at converting visitors into customers. Studies have shown that every second longer than one second that a webpage takes to load can result in a 7% reduction in conversions.

The first step you can take to make your site faster is something that Shopify provides for free: compression, minification, and aggregation. What do these mean? In short, they all deal with how you can reduce the number of requests (how many times you load a new file).

For instance, in your code you may have something like this:

$('#sidebar ul li').css('color', 'red');

When Shopify compresses this, it turns it into the following:

$('.sidebar .list-unstyled > li').css('color', 'red');

The result is that there are fewer requests – which means the file loads faster. There are two things you should know about using the tool:

  1. It will cause your site to load slower while it is running;
  2. 2. You may need to add some custom caching if your store doesn’t show the expected results.

I would encourage you to do some testing and see what works for your store – but in general, it takes me about 10 minutes of “uptime” to get a noticeable improvement (even an increase) in speed.

The second step that will greatly improve speed is something that Shopify does not provide for speed: caching. There is a tool just for the job, called Cloudflare, and I actually would recommend you use it (if you aren’t already). Cloudflare provides many features, but the ones we care about are 1. Caching 2. Load Balancing 3. SSL access 4. DNS management. The first two items provide you with a way to improve your site speed: caching and load balancing. What do these mean? Well, let’s start with the definitions of each provided by Cloudflare:

Caching – “Static content is served from Cloudflare’s cache rather than generating it dynamically from your web application.”

Load Balancing – “Cloudflare will distribute the load across different data centers, distributing the risk of anyone data center failing and providing a better quality of service (QoS) for your visitors by caching static content closer to them.”

Now, how do you use these tools? Well, the first step is that you need to connect your Shopify domain to Cloudflare. Once you have that, go into the “DNS” section of your domain’s settings and follow their instructions on how to add the DNS records. There are 4 that need to be added (only 3 if you are only using SSL). Finally, you should force HTTPS redirection on your store – this is important for SEO purposes and will not negatively affect your speed. This can be done by adding “force_ssl=true” to the end of your store’s URL.

Improve your site’s search bar effectiveness by adding autocomplete suggestions

With this technique, instead of typing a full query and pressing enter to receive results from your search engine, you type a few characters and as you continue typing, suggestions will appear below the entry bar. For example:

To add this functionality to your website, you will need a search engine to provide the suggestions. Many free services allow you to add autocomplete functionality through JavaScript. After you have found a service that can provide these suggestions, continue reading to learn how to add them to your website.

How to add autocomplete suggestions to your website using jQuery

Autocomplete suggestions are great when users are searching for common terms or phrases on your site. It allows them to write fewer characters and get to their destination faster. To use this functionality, you’ll need jQuery and the service’s API key (see above for a list of autocomplete service APIs). Once you get both of these items, create an HTML file and paste the following into it:

<!DOCTYPE html>

<html lang="en">

</html>

<body>

<input type="text" id="gbqfq" name="" placeholder="" />

<script src="jquery.min.js"></script> //load jQuery first

<script src="jquery.gbqfq.js"></script> //loading the script

</body>

The first thing to note is that you will need to change line 3 with your API key (provided by the service). If you are using one of the services listed in this article, then save your changes and open up a new HTML file. Copy and paste the input tag in line 18 with your input, again changing it with your data.

Next, add a text area to allow users to see all of the suggestions below the main search bar. Paste the following above your closing /html tag:

<textarea id="autocomplete"></textarea>

Now, create a Javascript file and paste the following code into it:

var gbqfq = $('.gbqfq').gbqfq({ //this is the function for autocomplete
 
service: 'google', //This will display google results

q:$('#gbqfq').val(), //This will be the text in the search bar
 
num: 10, //This is how many suggestions to return at a time
 
start: 1 //Beginning index (0 based) of returned results

});

This code should also be changed to include your API key and input. To check if you put the code in properly, open the HTML file in a browser and start typing into your main search bar. You should see 10 suggestions below it each time you type a character into the search box.

Upsell and Cross-sell to increase conversions on your Shopify store

Upsell to increase conversions store

Upselling is an effective way to make more money from current customers. It’s a sales technique where the seller encourages the customer to purchase a more expensive item or upgrade an existing product, usually by mentioning features of the up-sell product that are not featured in the original product.

Cross-selling is an effective way to make more money from existing customers and increase overall sales volume. It’s a marketing technique where the seller encourages a customer who has already purchased one product to buy additional products (and usually at a higher price than the initial purchase).

Using both upsells and cross-sells together makes sense. This is because it’s the cross-selling of related products which helps to turn a one product sale into multiple sales, increasing your overall conversion rate. Cross-selling and upselling are usually done by an email or pop-up once someone has purchased on your eCommerce store. It’s also effective to do it in the product description itself.

One of the most popular upsell and cross-sell apps for Shopify is Recom.ai. The app allows you to provide your customers with high-precision product recommendations for them to buy more from their shopping cart. The system can also recommend products for you to buy based on relationships between different store SKUs, collections, and vendors. You are free to customize it as needed- so that’s an easy choice!

Conclusion

Now, you may be thinking to yourself “I don’t have time for all of this!” But the truth is that if your store conversion rate isn’t where it should be then you’re losing out on money. It is as simple as that. Check back soon for more Shopify CRO tips!