Important Dates For Your Holiday Marketing Plan
When it comes to a holiday season, the first businessman’s instinct is to roll its eyes upwards 🙄 It doesn’t have to be that way. In fact, there are a ton of options for e-commerce to boost sales during the holidays. Over the last five years, holiday sales in November and December have accounted for about 19 percent of annual retail sales.
According to Adobe Digital Insights’ predictions, it is expected that online holiday season spending will reach $189 billion in 2020. This is a 33% increase compared to 2019.
With that in mind, we compiled a handy calendar of key shopping dates to remember.
Table of Contents
Black Friday – Nov. 27
Black Friday might create associations with chaos in stores, but for online stores, it’s a gold mine. Last year, American shoppers spent a record $5 billion in 24 hours! Whether you’re a savvy marketer or a beginner, here are a few useful ideas that can help you attract new customers and get more sales on the holidays!
Small Business Saturday – Nov. 28
In the midst of the recession in 2010, Small Business Saturday was created to incentivize people to shop local and bring more holiday shopping to small businesses. Since its founding, it’s been a powerful opportunity for underdogs to shine. Last year, Small Business Saturday spending soared to an incredible $15 billion. Want to make the most of this special sales event? Try our time-tested tactics that help you strengthen your relationships and business all year long.
Cyber Monday – Nov. 30
It’s the last but not least of the post-Thanksgiving trifecta. Cyber Monday 2019 is going down in the history books. According to Adobe Analytics, Cyber Monday mobile transactions totaled $3,1 billion with total online sales reaching a record $9,4 billion!
Maybe this is the year you try our app. With PERSONALIZED product recommendations, you can see an average of 10 more orders per shopper than without ones.
- Suggest new stuff to keep people shopping
- Encourage customers to add more products to their carts with Best Seller or Bought Together strategies
- Suggest advanced and feature-rich products during the checkout process
- Use a Recently viewed tactic and give your visitors an easy way to come back to products they’ve already expressed a deep interest in.
- Include a discount to give shoppers even more reason to make a purchase.
Simply add product recommendations widgets to your webstore and encourage your customers to buy more products.
Panic Saturday – Dec.19
Panic Saturday represents the greatest opportunities for entrepreneurs to meet or exceed their sales goals. Some companies do 60% of their sales on this day.
Every entrepreneur wants a piece of that holiday pie.
In this hectic time, customers visit your site in search of gift ideas. If your visitors have to dig through all your suggestions they may get confused and leave your store without making a purchase.
You can avoid that situation by directing your customer’s attention to the products they will love. Recom.ai – Upsell & Cross-sell helps your would-be and existing customers find what they want or need.
Just 3 steps to adding product recommendation widgets to your online store:
- Assign related items for each product via a flexible rule system.
- Choose the pages for cross-sells.
- Customize the look of your widgets.
To add an upsell pop-up to your cart page, you need to set offer triggers and choose items that will be showcased to customers. Also, you can suggest a nice discount and nudge them towards making a purchase.
Ready, set, glow!
The holiday spirit is in the air. The year begins to wind down while consumer motivation to purchase spends peaks. It’s high time to improve your marketing campaigns and set the stage for your best-ever holiday in terms of sales.