Strong product branding is imperative for a successful marketing campaign. It sets expectations and provides customers with emotional connections to what they will receive from you, the company. A household name can be made if this process works well enough! However, you must do some research into what makes up good branding before starting any type of marketing campaign. This blog post highlights 10 great examples.

Product Branding Definition

By definition, product branding is a creative strategy that includes the process of developing and promoting your product with various types of communication to help establish strong associations in consumers’ minds.

What is Product Branding?

It is a marketing strategy that integrates the components of a company’s image into its products and services. Brands are crafted with specific images in mind, and they’re designed to evoke certain emotions from consumers. It is the reason why people are willing to pay more money for certain products that originate from one company than they would for the same product if it were sold by another company. Product Branding is all about building loyalty and trust among customers. It reassures them of quality so they will be willing to pay that bit extra, thus creating higher revenue for companies. It is also about creating a unique identity for your product so that people can recognize it instantly, even when they see it in passing at the grocery store or while browsing online.

Branding of Products

This is a very important part of selling and marketing any product. In the past, branding was considered as a unique design or symbol that can be printed on a product or its packaging. Today, it is more than just a simple graphic representation – it is a unique image of a particular product in the mind of consumers who repeatedly use it.

People often buy the same product by names of well-known brands, therefore it is very important to have this marketing strategy well developed. The brand image of a particular product also affects the purchasing decision of consumers in favor of (or against) certain products. Nowadays, this includes everything from origin and manufacturing process through materials used to make the product, its properties, and even the general attitude of society to this particular product.

The term ‘branding’ has become so common in today’s culture that many people are unaware that it refers to a process by which companies or organizations create a unique name and image for themselves to establish a relationship with their customers. The product brand itself serves as a marketing tool that identifies the goods or services being sold from one company to another and allows for differentiation between other competitors in the market. In today’s world, there are so many products available on the shelf of every store you look in – whether it is a supermarket, convenience store, dollar store, shoe store, or clothing boutique – that it can be difficult to know which of these are better from the others.

In the marketing world, a brand is a distinctive mark that identifies a product and differentiates itself from other products. When you think about Coca-Cola versus Pepsi – these are very similar soft drinks – the one thing that distinguishes them from each other is their brand. For Coca-Cola, it’s a cursive font with a very strong red color; for Pepsi, the brand is in all capital letters with a black background and white accents. The primary purpose of product branding is to create an emotional connection with customers so they will remember what product they purchased, be loyal to the brand and tell others about their experience.

Different products need different types of branding. The type of branding required for a product will depend on what is trying to be achieved. When a company wants you to buy their products or services, they focus on different things within their advertising campaigns designed to elicit specific responses from customers. When you are watching TV, walking through the mall, or simply doing your grocery shopping, you are bombarded with branding messages. These messaging strategies might include clever slogans, unique colors, memorable logos, and even celebrity endorsements. When companies choose to communicate their message to potential customers, they are all fighting for one thing – your attention. They are competing for a place in your mind. They want you to select their products because it means revenue for them. They are willing to invest time, energy, and money into creating a reliable, trustworthy brand that will keep bringing customers back for more because it is good business sense to do so.

10 Examples of successful product branding

It’s no secret that some of the world’s most successful companies possess a strong brand. This really can make or break a company; it distinguishes and differentiates one product from another and builds trust and loyalty among consumers. Every year, thousands of new products are launched into the market by entrepreneurs who dream of making it big on their own. Most of these businesses, however, do not last for more than a few years before shutting down. Much of this can be attributed to their product branding. However, inspiration for great product branding can be found in abundance.

#1. Google product branding strategy

google logo

Google is a company that provides Internet products and services, with their most popular products being their search engine and free online email service known as Gmail. The Google brand has been carefully crafted to be simple yet reliable, offering users relevant results from the first pages of searches without ads crowding or confusing them. As a result, Google is ranked as one of the most valuable brands in the world.

#2. IBM product branding strategy

IBM logo

IBM, originally known as International Business Machines, was originally a product brand created to sell scales and other types of equipment. Since its formation in 1911, IBM has evolved from being a computing company to include services such as financing and consulting. The company’s slogan, “Think,” has been used in many ad campaigns and is representative of IBM’s goal for continued innovation and progress.

#3. Coca-Cola product branding strategy

Coca Cola logo
Coca Cola

Coca-Cola is a carbonated soft drink that has built up a worldwide market presence since 1886. In addition to its signature cola, the brand also produces and sells fruit-flavored drinks, waters, and sports beverages under the same name. Coca-Cola has continually gained market share over its competitors through various branding strategies such as sponsoring events and professional athletes.

#4. Lego product branding strategy

lego logo

Lego is a line of children’s building toys made from plastic bricks and gears that can be combined in numerous ways to create houses, buildings, vehicles, and more. The company has built its identity around the idea of creativity that can be achieved through self-expression using Legos. As a result of Lego’s consistent branding throughout the decades, it is considered one of the most valuable brands in existence.

#5. Apple product branding strategy

apple logo

Apple is an electronics company with products designed and marketed under the simple white Apple logo with a bite taken out of the side. While the company’s products such as iPhones and iPads get much of the attention, it also has a successful brand of computers and computer software. The company is always looking for ways to build on its identity through ad campaigns and product design.

#6. Disney product branding strategy

Disney logo

Disney is another company that provides multiple services, including films, television productions, and amusement parks, under the same name. The company’s success comes from its ability to adapt its characters into other media so they are recognizable everywhere. Mickey Mouse was first introduced as a basic sketch of a character in 1928, but today he can be found on clothing, characters in films, and much more.

#7. American Express product branding strategy

American Express logo
American Express

American Express is one of the world’s largest credit card companies, helping consumers pay for their purchases by drawing on funds from a pre-established line of credit. The company has developed a strong brand identity over the years through advertisements that focus on customer service and luxury.

#8. Nike product branding strategy

Nike logo

Nike is a multinational company that produces shoes, clothing, and other sports equipment. The company built its name up after sponsoring many famous athletes in the past decades, including Michael Jordan in his early basketball days. Today, Nike continues to focus on athleticism and youthfulness through its use of slogans like “Just Do It.”

#9. Dove product branding strategy

dove logo

Dove is a personal hygiene company specializing in body wash, shampoo, and other related moisturizing products. In 2004, the company launched a campaign entitled Campaign for Real Beauty that focused on women’s self-perception versus beauty standards. The campaign featured what it felt were typical portraits women used to view themselves, with the side-by-side comparison showing an altered version that brought features of real beauty into play.

The Dove brand has become known for the Campaign for Real Beauty, and new products are marketed with “before” and “after” images showcasing how the new product can help women feel comfortable and beautiful.

#10. Harley Davidson product branding strategy

 Harley Davidson logo
Harley Davidson

The American motorcycle company, Harley Davidson, has made a name for itself as the first choice among many men who prefer to ride on choppers. The company has produced several campaigns that focus on themes of freedom and independence, which align with their current consumer base of bikers and biking enthusiasts.

Product Branding Strategies


Branding is important in every business, and it can be one method by which companies distinguish themselves from their competitors. It’s vital for a company’s success to invest in marketing efforts such as advertising campaigns or public relations initiatives – all of which play an integral role when branding products with unique qualities that set them apart from others within its industry niche. As fierce competition becomes more intense globally every day, brands need this investment so they stand out among other competing goods on store shelves today!

When a customer first hears or learns about your brand, what’s the product name that pops into mind? What are you trying to communicate to them and why are they so interested in knowing more? This is important for companies who have good marketing practices in place because consumers will be aware of them through their branding efforts which means people can trust these brands if it’s done right!

There are a wealth of different product branding strategies that are used by companies. We are going to provide a list of some of the most common ones and give a brief description of each.

1) Emotional: Emotional branding is one of the most difficult yet powerful forms of branding. With this strategy, you are trying to connect with your customer on an emotional level. Usually, when people think of this type of branding, they think about Nike’s “Just Do It” campaign or Coca-Cola’s polar bears.

2) Logical: Logical branding is much more common than emotional branding. With this strategy, you focus on finding a product name and tagline that describes what the company does and how it is different from its competitors.

3) Metaphor: One of the best examples of metaphor is Xerox. Instead of calling their photocopiers “Xerox machines”, they named them after xerography, which is the process that the machine uses to make copies.

4) Personification: Personification is when you give your product human-like attributes and qualities. A good example of this is Orbitz, which personified their brand as a “Life Raft for Expedia”. They market it that no matter what you are looking for in an airline ticket, they have it.

5) Slogans: Slogans are short catchy phrases that help brand your company. They are usually used in conjunction with other types of branding like logos, but can also be effective by themselves. Some examples of slogans include Nike’s “Just Do It” and McDonald’s “I’m Lovin’ It.”

6) Symbols: Every brand has a symbol. A logo is the most common and recognizable symbol in branding. Other symbols include colors.

7) Taglines: Taglines go along with slogans and are usually longer than slogans if they’re used together. Taglines help expand upon your slogan by explaining it in more detail. One example of this is Apple Computers’ “Think Different.”


Effective brand development can make the difference between success and failure. These examples have done an excellent job connecting with their customers emotionally, through clever marketing campaigns that speak directly to consumers’ needs. They show how powerful effective product branding is, while it makes them stand out from other brands on a crowded shelf or screen! If you want your company’s products seen as more than just another faceless item in someone else’s catalog then we recommend taking time out for some creative thinking about what messages will capture customer interest long enough for buyers to actually buy something…maybe even two things?

Put some time and energy into crafting a good brand for your products or services that resonate with customers on an emotional level by giving them what they desire. Try incorporating these tips into your marketing strategy today!