The idea behind e-commerce stores is to sell as many products as possible. So when a customer lands on the site to make a purchase, it’s a good chance to deliver higher-priced alternatives or additional products to them. 

This tactic helps drive more sales while creating a seamless customer experience. In this blog post, you’ll see how Recom.a i- Upsell & Cross-sell makes the process easier through its excellent features. 

But first things first, let’s take a closer look at the following terms:

  • Upselling is what you’re doing whenever you recommend a more expensive or better version of the same product. 
  • Cross-selling is when you offer additional products to your customers.

In this article, you’ll see why – Upsell & Cross-sell is required, as well as an overview of its basic features. 

Features of – Upsell & Cross-sell – Upsell & Cross-sell effortlessly creates more upselling and cross-selling opportunities and drives more sales. Here’s how:

  1. It helps reduce customer acquisition costs by retaining current customers.
  2. It costs 5x more to obtain a new customer than to keep an existing one.
  3. It nudges customers to make a purchase by highlighting relevant products. 

Using – Upsell & Cross-sell is a win-win tactic to build up a relationship of trust with your customers while generating the maximum in sales throughout the year. For customers, that means discovering more advanced and more feature-rich items around the same price point. And for merchants, the power to increase cash flow and make their business more profitable.

There are some cool features you’ll discover after installing

Start recommending with a few clicks of a button

We’ve been working hard to reduce your effort while creating perfect showcases. Now, our dashboard is intuitive and consistent, meaning your next cross-sell & upsell campaigns are just a few clicks away:

  1. First, you edit the widget title, choose the position, and customize the style of your recommendation box. 
  2. Next, you select pages that will contain this widget. 
  3. Finally, hit Publish. Easy peasy. 

View your product recommendations data

In the Analytics section, you’ll be able to view the total number of sales produced by product recommendations and total revenue generated by the sale of those products. Moreover, analytics allows you to track what types of recommendations work best and improve your marketing strategies for better performance. 


Edit your widgets with incredible ease

We use design best practices and AI to ensure your widgets are both smart and beautiful, but you still have the final say to easily make adjustments before publishing.

Add recommendations everywhere (including unexpected places)

You don’t have to only place your suggestions on pages that already feature products. Why not place them in your 404 page and give your customers an easy way to click back to your site? A recommendation block on a cart page could direct to things that go well with the products added to the cart. 

Assign related items for each products

Through a flexible rule system, you can customize some attributes of your choice to provide shoppers with really useful items and show that you take care of their needs and wants. 

Create in-cart upsell popups lets you add an upsell offer to the shopping cart to quickly promote higher-quality alternatives and increase your average order value.

you cart

Showcase trending stuff and new arrivals

The app auto-analyzes new and the most popular items from your store so you can put them front and center in your marketing. 

Fine-tune precise product-relation rules

In addition to displaying what products were “bought together”, “recently viewed” or had “similar look”, allows you to apply sophisticated rule combinations that fine-tune your cross-sell and upsell suggestions. You can create as many diverse relation rules as you need to make recommendations relevant. By combining multiple conditions, you can design sophisticated rules that encourage the sales of particular products.

Control the widget position

When you add personalized recommendations to your page, you’ll define where a recommendation box to display, as well as which element the box will be anchored. 

A recommendation box can be located below everything else so it’s not obtrusive:


Alternatively, your suggestions can be located at the top of the page, without scrolling all the way. For instance, if somebody on the product page and is about to buy a bed frame, maybe a “Must be completed with” block suggesting complementary products like a bed base or mattress would be effective:


The box at the top of the page is inconspicuous enough to not distract from the experience but still a note that a given product must be supplemented by particular things.

What’s next?

Getting started with recommendations is fairly simple – and with – Upsell & Cross-sell, you can completely transform the way your customers interact with your brand, create a seamless customer experience, and boost sales. If you don’t feel confident enough, our support team is always happy to help you get the most out of upsells and cross-sells and take your business to the next level. Reach out to us for a 1:1 chat and start recommending today.