The average eCommerce landing page converts no more than 1.84% of the entire traffic it receives. If you think about it, that’s a pretty low number! If your Shopify store has landing pages that fall into the ‘average’ category, you’re selling to less than two out of every 100 people that visit your site!

Driving traffic to your Shopify store is by no means an easy task. You’re spending so much on ads, content, and SEO to acquire high-quality traffic. To make sure this investment pays off, you’ve got to create high-converting Shopify landing pages.

It’s true. Creating high-performing landing pages on Shopify is not the simplest of tasks. You’ve got to get everything right from the layout to animations and even choose the right color schemes for your Shopify landing page. But just close your eyes for a moment and imagine yourself in a world where your landing pages are converting at 11% or more! That’s what the top 10% of landing pages convert, and yours can too!

In this in-depth guide, I’ll tell you all about all the different methods you can use to create landing pages on Shopify. Landing page solutions are not one-size-fits-all, so I’ll guide you on how to create one according to your brand voice and goals. Stick to the end.

It’s true. Creating high-performing landing pages on Shopify is not the simplest of tasks. You’ve got to get everything right from the layout to animations and even choose the right color schemes for your Shopify landing page. But just close your eyes for a moment and imagine yourself in a world where your landing pages are converting at 11% or more! That’s what the top 10% of landing pages convert, and yours can too!

In this in-depth guide, I’ll tell you all about all the different methods you can use to create landing pages on Shopify. Landing page solutions are not one-size-fits-all, so I’ll guide you on how to create one according to your brand voice and goals. Stick to the end.

Why Do I Need to Create High Converting Shopify Landing Pages?

Before we get into the top strategies of designing top-of-the-line landing pages, let’s get some background on some of the underlying phenomena. The first and foremost is, what exactly is a landing page, and how is it different from other pages on your Shopify store?

Converting Shopify Landing Page

What is a Landing Page?

A landing page on your Shopify store is a specialized page that focuses on a particular conversion goal. This is the page that your visitors ‘land on’ after they click on your ad, an affiliate link, or a link in your marketing email. 

Source: Lyft

Unlike other pages on your eCommerce store like product pages or homepages, landing pages specialize on one conversion goal only. For instance, the example above is from Lyft.com. The landing page is focused on getting visitors to enter their details to become a driver. 

While a product page or homepage focuses on a lot of different aspects, a landing page concentrates on one. Rather than offering multiple choices on one page, these specialized conversion pages offer only one. And because landing pages take away the paradox of choice, they tend to have better conversion rates than other pages.


Moreover, unlike product pages, a landing page can be used at different phases in a customer’s journey. For instance, you can curate conversion pages for:

  • Promoting and selling a particular product
  • Advertising a special product collection
  • Promoting limited time offers or sales
  • Collecting leads 

How Do Landing Pages Work?

As mentioned above, using landing pages on your eCommerce store takes away the paradox of choice and makes it easier for visitors to make a decision. The underlying idea behind landing pages is pretty simple: the more choices a user has, the more difficult it is for them to go for one. This, unfortunately, often results in a customer leaving your store without making a decision.

For instance, if you started an ad campaign on Instagram for your latest sneaker collection, you’d want your traffic to land directly on the sneaker collection page on your Shopify store. 

However, if your audience is landing on generic product pages or just your homepage, they will find themselves confused and will most likely leave your site without going through the sneaker collection they wanted to see. If you had linked a special sneaker collection landing page to your ad campaign, you could easily increase conversions on your Shopify store

Other Benefits of Using Landing Pages

  • Lets You Communicate Specifically: Generic pages try to cover everything, but you can’t focus on particular aspects of your business with them. Landing pages speak to a specific audience and they convey all about what a visitor wants to know. So if you want to connect better with your audience, landing pages are the way to go.
  • Lets You Run A/B Tests So You Can Keep Improving Conversions: Landing pages give you access to solid analytical data. Although Shopify analytics are useful, you can get even more granular, hard data with landing pages. This lets you experiment with accurate results so you can keep improving your marketing efforts.
  • Gives a Unique Look To Your Shopify Store: Product and homepages look very similar across different Shopify stores. If you want to give your visitors an exclusive brand experience on your Shopify store, you can do with landing pages because you can design them exactly how you want. 

Types of Shopify Landing Pages

Shopify landing pages can be used at different stages, and for different purposes. This means that there are quite a few different types of landing pages you can create for your Shopify store. Here are some examples:

  1. Discount pages: If you’re running an ad campaign about your latest sale or discounts, visitors should land on a discount page. A typical discount page informs the customer all about the discounts you’re offering, on which products, how long the sale will last and encourage them to make a purchase with a Call-to-action.
  1. Single Product pages: If there’s a special product you’re advertising for, your buyers should land on a single product page that tells them all about that product. These pages are also known as sales pages. The CTA for this sales page is usually an Add to Cart button. 
  1. Product Collections pages: You can also create a dedicated sales page for one of your product collections. For instance, you can advertise your featured collection or latest arrivals and create a landing page that features that set of products.
  1. Bundle pages: Bundle sales pages offer customers products in combinations. These types of pages work best when customers come looking for an all-in-one solution to your site. 
  1. Coming Soon pages: If you’re marketing for an upcoming product that isn’t up for sale at the moment, a Coming Soon landing page can serve you well. It informs visitors about the upcoming products, when they can expect them to be available, and also allows customers to join a waitlist or choose to receive an email for when the product arrives.
  1. Seasonal pages: Special seasons bring special needs. Clothing stores can create seasonal landing pages to feature apparel for a specific season. Not only that, but other brands can also use seasonal anticipation to boost their sales with these. 

How to Create a Landing Page on Shopify

Now there are quite a few ways you can build landing pages for your Shopify store. How you create it depends on the level of customization or personalization you want. It also depends on whether you know how to code on Shopify or not. 

This section tells you about the different ways to create sales pages with and without programming knowledge. Plus, we will also tell you about the best page builder Shopify apps you can use. 

How To Create a Custom Landing Page on Shopify Without Programming?

The most straightforward way to create landing pages on Shopify without any coding knowledge is via the ‘Add Page’ option on Shopify. To do this, login to your Shopify Admin panel and follow these steps: 

  1. Click on the ‘Pages’ Button
Source: Shopify

2. You will see a green ‘Add Page’ button on the top right

Source: Shopify

3. Here you can add text, images, CTA buttons, and everything else you want to have on your sales page.

Source: Shopify

If you have a ready-made template you want to use, you can go to the Template section on the right, and select the drop-down menu to pick one. You should also optimize your landing page by using the SEO features like the search engine listing preview.

Creating a Sales Page with Product Collections

We’ve already talked about product collection sales pages in the types of landing pages section above. Creating them is pretty easy. To get started, log into your admin panel and go to the collection page.

Product collections are a great way to cross-sell and upsell. When customers come looking for similar products to your store, you have a great opportunity to sell them more goods with the right landing page optimization. 

Product collection landing pages are the perfect place to use Recom.ai’s upselling and cross-selling features. Here’s a step-by-step guide to designing the perfect sales page:

  1. First, go to the Products page from the menu.
  2. Select collections.
  3. You’d have to choose between a manual collection or an automated collection.
  • Go for a manual collection if the set of products you want to display are just a few cherry-picked items and won’t be updated frequently.
  • Go for an automated collection if you have to display a lot of products and they keep changing. You can set criteria for the products that you want to include and Shopify adds up to 60 items automatically.
  1. The collection page is now created. You can edit the page title and URL and add other content to optimize it for conversions.

Note that your options are very limited if you create your landing pages using the two methods above. This is because creating pages within Shopify without using programming only offers the most basic functionalities. But it still is pretty good for beginners. If you want greater control over designing your sales page, try one of the methods mentioned below.

How to Create a Landing Page on Shopify with Liquid (Coding Involved)

Liquid is the programming language Shopify uses. If you know how to code, or you can hire a professional, you can use this method to design a landing page template from the ground up.

There’s a lot that’s involved in creating conversion pages with Liquid, and it is by no means something you can learn to do with a few tutorial videos. If you’re not into coding, I’d suggest you skip this method and move on to the next one if you want to design with greater control.

That said, the upsides of creating a landing page template with Liquid is that you can customize each section according to your preferences. However, there are downsides too. If you wanted to have more than one sales page for different purposes, you’d have to build a new template for each different sales page.

How to Create a Landing Page on Shopify with Page Builder Apps

If you’re looking for greater control over your page design, using page builder apps can give you extra customizability. Page builders are intuitive drag-and-drop apps so you can easily use them to build the perfect landing page without knowing Liquid or paying a professional to create templates for you. 

Although page builder apps come at a price, they offer excellent features like mobile-friendly templates, heat mapping, and conversion elements that have proven results. Plus, almost all Shopify page builder apps are available on monthly subscription plans. This means you can start using them with a low initial price rather than having to pay a large sum upfront.

Please note that these apps have unique structures for CSS, images, JavaScript, and so on. So, you’d have to search a bit to select the best one for your specific needs. Let’s have a look at the top 5-page builder apps to create Shopify sales pages. 

Top 5 Shopify Landing Page Builder Apps

  1. Shogun
Source: Shogun

Shogun Page Builder is arguably the most popular page builder app for Shopify. It’s very easy to use, and there’s a lot you can do with it. Although even beginners can start using it with its intuitive interface, it’s widely used by CRO professionals and experienced designers.

The intuitive drag-and-drop interface comes with an extensive and unique library of landing page elements. Furthermore, Shogun has advanced analytics and A/B testing abilities. You can take advantage of these to optimize your sales pages for higher conversions.

Shogun offers a 10-day free trial you can use to check it out. Pricing starts at $39/m and goes up to $149/mo for advanced plans.

2. PageFly

Source: PageFly

PageFly is right up there along with Shogun. Some consider it to be the most popular Shopify page builder. The PageFly site reports that over 100,000+ merchants are actively using the app. This app gives you a comprehensive page-building and optimization package for your store. 

You have access to 80+ best converting landing page templates, which means you won’t have to be or get a skilled designer to have stellar landing pages for your eCommerce store. 
The best thing about PageFly is that it has a free version with full features access. Paid plans start at $19/m to $99 for advanced plans. It also has 24/7 live chat support so you can get all of your problems solved right away. 

3. GemPages

Source: GemPages

GemPages is a relatively affordable option. But that doesn’t mean it’s not full of features. It offers you a unique collection of 50+ landing page templates. Just like Shogun, this page builder app is also mobile-friendly making your store compatible with screens of all sizes.

This means mobile users will come across conversion optimization elements like CTA buttons. It’s integrated with the most used tools like Google Shopping catalog, MailChimp, Klaviyo, Reviews Importer App, Google  Analytics, Facebook Ad, and Facebook Pixel. 

4. Zipify Pages

Source: zipify

Zipify is not the cheapest Shopify landing page builder, but it has all the features that justify its pricing. Zipify brings you tried and tested elements and presents to you solutions that they have learned from other real-world examples.

Zipify integrates with the Shopify platform, it’s custom Google Analytics dashboard, and Facebook pixel very well. This way, it’s very simple to link your leads to your landing pages from a range of sources. It also provides valuable insights into how many users land and convert. 

Zipify offers a 30-day free trial on all its memberships. Plans start at $24.99/m and increase incrementally based on your pre-purchase and post-purchase upsell revenue. 

5. Hypervisual

Source: Hypervisual

Hypervisual is a great option if you want to create really attractive sales pages for your Shopify store. You can use different design elements for separate pages or products, so each one can have a unique look. 

Plus, you can also remove your Shopify header or footer to design full-screen landing pages, giving an exclusive experience to visitors. Like all other top Shopify page builders, Hypervisual gives you interactive landing pages for all device types.   

Pricing starts at $9.95/m which lets you design up to 12 active pages. The Pro plan priced at $24/m gives you 36 pages and the unlimited plan, at $49/m, lets you build unlimited pages.

How Do I Create Landing Pages on Shopify on Third-Party Websites?

Page builders give you a lot of control, but if you want to put even more firepower into your Shopify store, third-party landing page design software is also a good option. With the embeddable “buy now” button, you can link any webpage with your store. 

Although using third-party apps to create your landing sales pages gives you extreme flexibility, it also has its drawbacks. For instance, they come at a much higher price than other Shopify page builder apps. You might also need to possess some technical knowledge to set up the new pages with your store analytics. 

  1. Unbounce
Source: unbounce

Unbounce is probably the most popular third-party landing page builder used by Shopify stores. It offers a wide range of features along with drag-and-drop functionality and built-in A/B testing.


Embedding your Shopify ‘Buy Now’ button is easy to place anywhere on your landing page. But if it seems tricky, Unbounce provides easy-to-follow instructions to do so. Plus, you can also track your conversions within Unbounce. 

If you’re using Unbounce for the first time, you might have a lot to learn before you get comfortable using it. Also, if you’re on a tight budget, this option might not be the one for you because Unbounce is one of the most expensive page builders. That said, it’s not very economical for individual Shopify merchants. 

It offers a 14-day free trial. Plans start at $80/m for the basic plan (up to 500 conversions, 20,000 visitors).

2. Leadpages

Source: Leadpages

If Unbounce seems a bit too expensive to you, try Leadpages. Leadpages is an intuitive page builder and marketing software for small to medium-sized businesses. It lets you turn leads into customers like no other app.

Leadpages gives you 200+ templates to choose from. It features super-fast page loading speeds. What sets this apart from other tools is that it doesn’t charge you by the leads or traffic it helps you generate. Plans start at $25/m and go up to $199/m.

High Converting Landing Page Examples

  1. Udemy For Business
Source: Udemy Business

The Udemy for Business landing page uses a background that ensures each element looks slightly different, providing a compelling experience to visitors. Udemy also maintains an overall consistency in the aesthetic, making good use of its brand colors and layout. The utilization of images, video, and customer testimonials makes sure the page doesn’t lose the visitor’s attention. 

2. Slack

Source: Slack

Slack designs a colorful and unique landing page that provides visitors an exclusive experience. The unique scrolling style allows all necessary information to be displayed, allowing visitors to read the content easily.

The lead capture form sticks to the screen as users scroll. CTA button copy is done very nicely because it’s short, direct, and mentions that Slack is ‘free’. Only one form field makes it very likely that users will fill out the form.

3. Epicurrence

Source: Epicurrence

The Epicurrence site merges adventure sports and activities with discussions that are intimate and interactive. This landing page is not like most you would’ve seen elsewhere. Its unique design and colors merge the classic landing page elements with interesting text, illustrations, and colors. 

Concise, but well-curated text, catches the visitor’s attention at the top of the page. The CTA sticks to the screen as users scroll down. Scrolling through the rest of the site gives a kind of immersive experience as the page tells you an interesting story. 

Shopify Landing Page Optimization: Tips for Increasing Conversions

Use benefit-oriented CTAs – Visitors will not click on your CTA button just because you filled it with a bright color. You have to make them want to click on it for all the benefits you provide them. Your CTA should invite them to get an immediate benefit, for example, a 7-day free trial or 10% off on their next purchase. 

Use short forms – The longer and more demanding your form is, the less likely a visitor is to fill it out. On the other hand, if you just ask them one or two questions, you’ll get a lot more responses.

Optimize the content – Landing pages should ideally have succinct text that gets straight to the point. Only write content that a visitor will find relevant. 

Reduce page load time – Your website’s speed plays a very important role in providing a good customer experience. If your landing page takes too long to load after a visitor has clicked on your ad, they might press that ‘x’ button to go back to what they were doing. 

Use only one call to action (CTA) per page – Ensure that you’re guiding visitors towards a single specific action. You can have multiple buttons, but they should all invite them to do one thing only. That’s what landing pages are for!

Make the CTA prominent – Visitors shouldn’t have to look around for the CTA button in case they want to move forward with what you’re offering them. Don’t leave them wondering what to do. Your call to action button should look huge on the screen and something that’s impossible to miss.