An attitude of gratitude creates a business that flourishes.

Appreciation and gratitude are two of the most powerful emotions that have the potential to turn things around for you, be it in personal life or business. A simple but sincere ‘Thank You’ can help you earn your customers’ loyalty for a long time to come. 

Around 60% of all businesses have lost one or more customers just because they felt the business was indifferent towards them. You don’t want to be one of those businesses. The easiest way to avoid that is by harnessing the power of gratitude. 

Your Shopify store’s Thank you page is your best chance at letting your buyers know your appreciation towards them. This is primarily because of the Kyros of your message, i.e, saying the right thing at the right time. Although it’s never the wrong time to say thank you, conveying your gratitude to your shoppers right after they’ve made a purchase helps you drive your message home.

The standard Shopify Thank you page appears after a customer has made a purchase, confirming their order and sharing important details like shipment and tracking information. However, an unoptimized thank you page does little good to your eCommerce business. This in-depth guide will tell you all about optimizing your Shopify thank you page so you can make the most out of this important step in your eCommerce store’s checkout process.

A Brief Intro to the Shopify Thank You Page

The Thank you page, also sometimes referred to as the order confirmation page is the part of your eCommerce website users are taken to after they’ve made a purchase. The average order confirmation page shows a short thank you note, along with the customer’s order number, shipment details, and other essential information.

The default Shopify Thank You Page
Source: Shopify

Once they’ve made a purchase, every buyer is bound to study the thank you page thoroughly to make sure they’ve got the right order and shipping address. It’s also one of the most underrated pages on your website that has the potential to make you a lot of money. Still, most eCommerce businesses pay little heed to it.
With Shopify thank you page optimization, you can not only make your buyers feel valued but you can get them to make additional purchases, increase customer retention and help them leave your store with an uplifted mood. 

The Importance of Saying Thank You to Your Customers

Before we talk about the business benefits side of this, let’s take a moment to differentiate between customer appreciation and gratitude. Psychological research has defined appreciation as “acknowledging goodness,” and in the case of customers, it refers to recognizing the good they bring.

In today’s business world, this means curating a consumer appreciation strategy. However, such strategies focus more on increasing profits alone rather than fostering a stronger business-customer bond that’s premised on gratitude.

With genuine gratitude towards your shoppers, however, you can build an even stronger relationship, retain customers for a lifetime and ultimately boost your profits more than a typical appreciation strategy. Here is what gratitude to your buyers does for your business.

  1. Makes Your Customers Feel Valued: Gratitude is the best way to let your clients know what they mean to you. Apart from optimizing your thank you page, send out emails, social media posts, and offers for loyal customers that help you get the message across. 
  2. Increases CLV: Shoppers will spend more on your store if you offer them a good customer experience. If a person feels valued, they will surely return to your store to make additional purchases and are likely to place bigger orders. Hence, increasing each customer’s lifetime value

Why Do You Need to Optimize the Thank You Page?

Not many eCommerce business owners realize this, but the thank you page is one of the most important parts of a Shopify website. Yes, landing pages and product pages are the main sales drivers, but the thank you page can help you get one step ahead of the competition.

The thank-you page is one part of your website that every shopper is bound to land on after making the purchase. You never know how much attention a visitor will give to any particular part of your site, but you can be sure that everyone will scan this page from top to bottom to recheck their order details. You can capitalize on this hard-earned attention in many ways.

1. It’s Easier to Reconvert Customers

Once you’ve converted a customer, it becomes much easier to convert them again. An online shopper visiting the order confirmation page is one that you’ve already converted with one of your landing pages or product pages. 

The thank-you page is a great chance to convert again. You can propose anything from a cross-sell to a social share or ask them to take a survey. They’re very likely to do what you want them to. 
Not just that, it’s much cheaper to retain a shopper than to get a new one. And on average, a returning customer spends 33% more per order than a fresh one, thus increasing your average order value too. 

2. Great for Upselling and Cross-selling

Upsells and cross-selling tactics can turn your business around. These sales strategies can boost your revenue dramatically, only if done right. One of the most important considerations is to bring upsell and cross-sell offers forward when there are the least distractions, and there’s no better place for that than the thank you page. 

Offering upsells and cross-sells too early in a customer’s experience on your site may seem like you’re trying to force them. On the other hand, introducing them at the order confirmation page makes customers’ buying journey decluttered, with minimum distractions, and does not risk you losing the sale.

3. Great Results with Minimum Effort

Optimizing your eCommerce store to increase conversions is by no means an easy feat. It involves a lot of thinking, strategizing, investment, and research to provide the best online shopping experience with landing pages and product merchandising. eCommerce thank you page optimization is one thing that can bring you awesome results with minimum effort and investment.

How to Optimize Your Shopify Thank You Page

First things first. The main purpose of a thank you page is, like we all know, to thank customers. Make sure you do that well and stand out while doing so.

You can provide your customers with an exclusive experience by improvising the thank you note and making it something more touchy that tends to stick with them. Make sure you take your shoppers’ names when thanking them to give them a more personalized experience.

Here are a few examples of notes you can use:

  • Just wanted to say a big thank you, (customer name)! We’re so lucky to have customers like you!
  • Thank you for being our valued client, (customer name). We are truly grateful for the pleasure of serving you and hope we met your expectations.
  • We wouldn’t have made it this far without your support. Thank you, from the bottom of our hearts!

There’s much more to order confirmation page optimization than just the thank you note. Here are the top 5 strategies:

1. Upsell and Cross-sell on the Thank You Page

As mentioned above, the end of a customer’s checkout process is a great time to present them with upsell and cross-sell offers. You can employ’s powerful personalized product recommendation tools on your order confirmation page to take your revenue through the roof!

amazon upsell and cross-sell
Source: Amazon

eCommerce industry leaders like Amazon and eBay use such product recommendations to their order confirmation page to boost their revenues. So there’s no reason why you shouldn’t! 

Just like physical stores, you should make good use of any spare space you’ve got on your Shopify store. An unoptimized page has a lot of open, unused space that you can utilize to boost your sales with upsells and cross-sells.

2. Offer an Immersive Experience with a Thank You Video

A picture speaks a thousand words. A video may speak more. You can embed a video on your thank you page that conveys your gratitude to your buyers in a unique way.

Using a short video to say thanks can give shoppers a more ‘human’ experience. You can either record it yourself or get a professional to stand in front of a camera and deliver a short, sweet and sincere thank you a message that informs your shoppers of how much they mean to you.

A video can come as a good surprise to a visitor who might only be accepting just another short thank-you note. You can also use the video to introduce clients to upcoming events, sales, products, and special features that set your brand apart from the competition.

3. Get Social Media Engagement

Most businesses ask their customers to follow and share their content on social media on email campaigns. But why wait that long? When a person has just made a purchase, it’s the perfect opportunity to get them to follow your social media handle or share a post.

social media

Engaging with customers on social media is a great way to build a relationship with them. When you’ve freshly converted a customer, it’s much easier to get them to follow you than any other time. You can add compact social media buttons for your Facebook, Instagram, Twitter, or any other platform you use to get people to follow you with just one click or tap.

4. Add a Post-Purchase Survey

Customer feedback is what successful businesses thrive on. Just as we mentioned before, a customer is more likely to accept any requests you make right after they’ve made a purchase. You can add a post-purchase survey on your order confirmation page to gather valuable data on customers’ shopping experience on your Shopify store. 

Post-Purchase Survey
Source: Shopify

Make sure not to ask customers a lot of questions. The shorter and easier the survey is to take, the more responses you’ll get.

5. Let Your Customers Track Their Order

Shopify order lookup
Source: Shopify

Customers check their order status an average of 4.6 times before they receive it. People prefer greater transparency to feel in control of their online shopping experience and order tracking is a great way to give what they want. This is not only a brilliant way to improve your order confirmation page but also is a great customer retention strategy

Final Thoughts

Gratitude is truly powerful. If you succeed in communicating the true thankfulness you feel towards your customers, you’re bound for success. Take advantage of the different stages in your customer’s checkout journey on your Shopify store to provide them with an exclusive, personalized, and branded experience that they can find nowhere else but your site.